The "Why Ghosts?" concept was created as a semester-long project for Typography III. The book's central concept was found through a series of brainstorm exercises, all stemming from the word "motivate".
All type in this project is set in Articulat CF including the supporting pieces: motion graphic and poster. Articulat CF is a versatile sans-serif that allows for both clean running type and bold attention grabbing headers.

The majority of the book's content was excerpted from the sources below.
All images and textures used are from unsplash.com, texturelabs.org, and the British Public Library.
Additional sources include mockupworld.co for all mockups shown.
Stock video taken from pixabay.com

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